1). Catchy headlines.
2). Unique selling position.
3). Design to generate interest.
4). Give real value.
5). Never sell with direct mail - build curiosity.
6). Show appreciation for the customer.
7). Do not skimp on the advertising agency.
8). Target you mail - The quality of your list is more important than the actual mailer.
9). Use testimonials they are powerful.
10) Include endorsements.
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