10 Successful Tips of Direct Mail

1). Catchy headlines.

2). Unique selling position.

3). Design to generate interest.

4). Give real value.

5). Never sell with direct mail - build curiosity.

6). Show appreciation for the customer.

7). Do not skimp on the advertising agency.

8). Target you mail - The quality of your list is more important than the actual mailer.

9). Use testimonials they are powerful.

10) Include endorsements.

Testimonials

(Excerpts)

iNBEE Financial was able to provide financing for our customer that was turned down by YardCard. They were very professional and understanding with my client. In addition, we were able to help make a sale of $5,449 that increased our total sales for the month.

Mike Lawn Equipment Dealer

Thank you iNBEE Financial for financing our client (name removed). We appreciate what you are doing for our business and our clients. You have been very prompt and professional. We look forward to doing business with you now and in the future.

Carl Point of Sale Equipment Dealer

Wow, I never thought you would be able to finance our customer. He told us he had credit issues and was already declined by our usual finance company. We appreciate what you are doing and thank you.

Mike- Telecom Equipment Dealer

We have been using (name removed) for years now to finance our customers. We did not realize how much business we were loosing due to credit issues. iNBEE Financial has improved our bottom line and provided our customers with much needed equipment they require. Thank you for what you are doing for our company and our customers.

Tittus- Lawn Equipment Dealer

I called iNBEE Financial for one of my customers that had been turned down. iNBEE called back to let me know that the customer had been approved. I was shocked. I thought the deal was a dead one. iNBEE helped, not only my customer but our company make a sale, now I have a happy customer.

Tim- Restaurant Equipment

Having iNBEE Financial as part of our team has been a blessing. They are able to quickly get approvals for our customers that normally would not have been approved. Our sales have grown monthly since having you (iNBEE) as an option. Thank you for what you do.

Jeremiah- Educational Software

So your a SCAG dealer

1. Understand the benefits of your Scag Equipment

Write down all of the details about your equipment including the make, model, year, features and any other pertinent information.

2. Craig’s list, Ebay, American Classified’s, Direct mail, Your web site, Your Brochures and Your Business Cards.

Simply including:

“We offer iNBEE Financial’s Financing Programs all credit welcome and special pricing for great credit!!! Visit http://www.inbeefinancial.com/ for more details!!!”

Many Scag Dealers have found this increases sales by 25% alone.

3. Seek out the competition

Browse online farm equipment websites for equipment similar to what you're selling. Note: The prices, special offers, and benefits that other people are selling their equipment with, you can use this as a guideline for setting your value in the marketplace.

4. Go find buyers

Check the "Equipment Wanted" sections. You may be able to find someone locally who wants the exact item you're about to sell, in which case you can avoid having to post an ad.

5. Online

Place your ad on online used Scag equipment websites by signing up and simply entering in the information about your item when prompted. You will be able to upload your photos during this process, to be displayed online. Most of these websites allow you to place an ad for free, or for a very small fee.

6. Local Newspapers and gorilla marketing techniques

Place ads in local newspapers as well as online, if desired.

7. Partner with others

Nurseries, places that sell trees, Hardware stores, as well as community bulletin boards are all great places for your outside marketing efforts.

How to improve cashflow without selling any more products

So here is the deal, if I turn you onto one of the greatest secrets for small to medium size business than you need to promise to mention this blog to everyone you meet. I know that by the end of this article 3 things will have happened. 1. Your financial intelligence will improve, 2. You will not be able to sleep. 3. You have what it takes to grow from $20,000 per year to $1,000,000 per year in revenue. I know you want to know the secret already right?
There are a number of things small businesses can do to improve cashflow without selling any more products. Sales are a big part of the overall revenue; however they are not the only thing that contributes to the cash flow of your company.

First thing you can do is charge a fee for your service to your product or service. Sounds simple, however many people underestimate the use of a fee. I’m talking about adding a fee to your product or service. For instance if you sell body supplements you may charge a shipping and handling fee, or a fee for designing a personalized dietary plan, or a subscription to a news letter for special reports on how to lose weight and tone muscle. The trick to charging a fee is to make sure you disclose the fee up front and do not hide it from the customer and spring it on them at the purchase.

Second, offering terms is a thing of the past. This is not the 1920’s anymore, and quite frankly startup’s can’t afford it, cash poor mid size companies can’t afford it and even large companies can’t afford it, so just don’t. If you are in an industry where it is customary to offer terms you can do only 3 things 1. Offer terms and go broke. 2. Simply state, “it our companies policy to only except COD terms.” Or 3. Use a factor, a factor is like outsourcing your back end office at a fraction of the price (you can read more on factors visit http://www.inbeefinancial.com/financing-ar.html )

Third, negotiate, negotiate, negotiate. Right, but I’m not Donald Trump and I don’t intimidate anyone how can I negotiate anything? Well I have good news for you negotiating is easy when you understand finance. Finance in its simplest form is broken down into two things, time and money. STORY TIME…. A couple of years ago I was on a team of entrepreneurs building a nut, dried fruit, and candy company. There was an account I was trying to break open and have them order from us. The grocery store was in Illinois and had about 15 locations to be exact. Once I discovered the account and set the appointment I knew the account meant big growth for our company. However, little did I know how astute the purchaser was when he placed his ordered, oh he ordered 15 displays to be exact that meant $135,000 for my company per year…. Or did it he offered to pay his bill net 10 with a 5% discount. So, we only made $128,250.00 He Improved his cash flow by $6,750.00 per year. Over the three year relationship he saved $20,250, if you multiply that by all his vendors that’s a huge influx of cash.
For more information on improving your cash flow call iNBEE Financial

Take Advantage of Supplier Discounts

The top 4 ways to take advantage of supplier discounts.

1. Ask if you can purchase in greater quantity.
2. Ask if you pay early, would they be willing to give you a 5% break on price.
3. Ask if you commit to a one year loyalty agreement would they offer a discount.
4. Ask if you refer them business would they provide you with a discount.

How do you get the money to invest in larger inventories, or pay sooner?

Answer: iNBEE Financial will pay you early on your invoices or purchase product from you. If you would like to know more information about how to take advantage of supplier discounts call for a FREE consultation with absolutely no obligation and we will share our 30+ years of purchasing with you. 636-233-2782 or visit http://www.inbeefinancial.com/financing-ar.html

WHERE IS THE MONEY IN 2010 FOR SMALL BUSINESS?

Finding Your Financial Strength

Saint Louis, MO February 19, 2010 -As the financial criteria tightens in the economy, business owners tremble at the idea of applying for a loan and feeling the rejection. Many owners are closing the doors and many others are laying off people by the hundreds. Cutting expenses in this economy is not the only way to find the extra dollars for expansion. To prepare to be financed there is a couple of things you may want to do.1. Get your credit score above 650. There are a couple of good programs out there for people who still pay their bills on time2. Have an alternative source of income. Having a wife, girl-friend, husband, boyfriend, etch may be just the income you need for the proper income to debt ratios.3. Sell off all your used equipment on eBay and Craig’s-list. Today lenders still consider cash as king and a strong cash position yells, finance me!4. Cut back on your charitable donations and employee benefits. Showing lenders good business decisions can be the push you need.5. Take a personal pay cut from your company, now is not the time to take larger than needed executive type pay checks. 6. And lastly never lie to your loan officer. His reputation is on the line for you. Lenders are now holding brokers responsible for not carrying out their due-diligence of bad clients.
Finding Your Financial StrengthMany companies qualify for financing and do not even realize it. They think because they were turned down, that funds are gone and they have no hope except; to increase sales to grow their company.That is simply not true being turn down does not mean your company does not qualify for financing it means your financials are not strong enough to support the debt.There is a big difference between qualifying for financing and having the financial strength to support the debt. For instance, let’s just say that you credit score was poor (sub 600). Does that mean that your company does not qualify for financing? No, it means that you as a guarantor are not strong enough to support the debt with your credit, getting a transaction approved may be as simple as 3 things.1. Find a stronger credit score to back the note2. Put up stronger collateral3. Place a larger than average security deposit.
For additional information on the news that is the subject of this release contact Nathan Bush visit www.inbeefinancial.com Whether you need to get new equipment, finance your accounts receivable and inventory, raise working capital, or acquire a company, iNBEE can do it all!
Whether your business has just started, or is well established, we have a financing solution for you.

About iNBEE Financial:

iNBEE Financial is a nationally recognized financial company serving our clients financing needs. In these trying times, most banks have a policy to lend money only to those companies that don’t really need it. Additionally, most banks are one-dimensional and only do one type of financing. They are not in a position to provide all the different types of financing small to medium-sized businesses need. iNBEE Financial, with our expertise and our partnerships with national lenders can provide all of your financing needs.

Contact:
Nathan Bush, VP of Marketing and SalesiNBEE Financial636-233-2782http://www.inbeefinancial.com

Is there money in 2010?

As the financial criteria tightens in the economy business owners tremble at the idea of applying for a loan and feeling the rejection. Many owners are closing the doors and many other are laying off people by the hundreds. Cutting expenses in this economy is not the only way to find the extra dollars for expansion. To prepare to be financed there is a couple of things you may want to do.

1. Get your credit score above 650. there are a couple of good programs out there for people who still pay their bills on time
2. have an alternative source of income. Having a wife, girl-friend, husband, boyfriend, etch may be just the income you need for the proper income to debt ratios.
3. sell off all your crap on eBay and craigs-list. Today lenders still consider cash as king and a strong cash position yells finance me.
4. Cut back on your charitable donations and employee benefits. showing lenders good business decisions can be the push you need.
5. take a personal pay cut from your company, now is not the time to take larger than needed Us Bank type executive pay checks.
6. and lastly never lie to your loan officer his reputations is on the line for you. Lenders are now holding people responsible for not weeding out bad clients with out the proper due diligence.